Social networking sites plays an important role in marketing your business and brand as well. The immense reach of these sites across the globe and across the generations make them one of the best and cheapest way to build a brand and also to market your business and brand. Another important aspect of Facebook is the variety of applications that are developed keeping the social networking site in mind to help develop brand and generate business.
Here are some of the top FaceBook apps to market your business and brand:
1. Custom Welcome Page:
Conceived by Pagmodo, this application lets you enhance the brand image of your business and also improve your brand image and brand value
by developing a custom designed webpage. The ‘Welcome’ page tab can be designed in an appealing way for the target audience and made more user-friendly. There are also other features that can include twitter feeds, Coupons, Map and Location and also a ‘like’ gate function among other tab functions.
2. Static FBML:
Any modification of HTML content is not allowed by FaceBook on its own. FBML allows you that option of modifying and improving on the business page’s look and feel. Adding interactive content and images that can be clicked will make the page more interesting for the visitors.
3. FaceBook Notes:
This app is wholly owned by Facebook and is aimed at providing RSS feeds form content or blogs on FaceBook pages. These feeds are also used to display it to the bloggers who are responsible for creating it.
4. Market Place:
Initially hosted ad a forum for posting classified advertisements, market place has come a long way and has been remodeled and redesigned by FaceBook. It is now full of new and enhanced functionalities and has become a more interesting and interactive place to promote brands and products. The app is described to buy, sell, and trade with your friends, friends-of-friends, and the FaceBook Community.
5. Contest:
Developed by Wildfire Interactive this fan pages contest apps can actually do a great deal in marketing your business and brand. Conceive and launch branded competitions in the form of photographs, videos, logo and anything that you think will make your brand noticeable and popular, and launch it within a very short time.
6. Posted Items Pro:
This app can transform the most plain and unimpressive business page into a completely informative and interesting multimedia page. This can be done by embedding Videos, music files from different sites using this application. This definitely will increase user interests and thereby better brand marketing and brand building.
7. Twitter App:
Twitter is another of the social media that has grown by leaps and bounds over the years. This is also one of the better social media to market your business and brand. Twitter app seamlessly allows integration of Twitter and FaceBook in an extremely effective way this app allows to link Twitter pages of the company with their FaceBook pages. This application automatically updates all Tweets from Twitter accounts and simultaneously updates FaceBook status. Updating accounts not only becomes easy, but Twitter logo on FaceBook profile also adds to the brand visibility and presence.
8. WIX:
This app allows you to use predesigned templates especially for FaceBook to display products and services of your company. The templates can also be used to promote fan base and also keep the fan base updated and informed about latest offers and other aspects of the business. Easy to customize, the navigation is also smooth between the tabs. Simply ‘Wix’ your business page for great results.
9. SlideShare for FaceBook:
One of the best known application or community for sharing and spreading presentations, in Facebook also this application works similarly by allowing you to share presentations and documents with your fans and followers. You can use this application sharing interesting information and informative information that people will share and enjoy sharing.
10. RatePoint Review & Testimonials:
There is no substitute to branding through happy and satisfied customers. This app allows utilizing the happy and satisfied customers to gain confidence of new ones and convert the maybes’. This application allows you to gather reviews and testimonials and display them on your FaceBook pages. This also allows you to generate an overall rating for services and etc. this app can be hugely beneficial to convert and gain confidence of new customers and prospective consumers, it also gives an excellent platform to interact with existing clients also.
Conclusion:
FaceBook is itself its huge directory of apps, which can improve traffic and sales. This can also help immensely to market your business and brand. But it is also very important to carefully judge and select the best applications so that they do not clutter the business page. Using carefully selected and effective and efficient apps can add a lot of value to you business and brand.
About The Author: Alia is a writer/blogger. She loves writing, travelling and reading books. She contributes to Social Cloud.
